Книга: Вынос мозга!

Примечания

Примечания

Введение

1. www.enough.org.uk.

Глава 1. Покупай, детка, покупай

1. Huotilainen Minna. Fotal Learning: A Bridge over Birth / URL: http://www.edu.helsinki.fi/lapsetkertovat/lapset/In_English/Huotilainen.pdf.

2. Hepper P. G. Fetal Memory: Does It Exist? What Does It Do? // Acta Paediatrica Supplement 416:16–20. – URL: http://www.cirp.org/library/psych/hepper1/#n29.

3. Children Whose Mothers Smoked During Pregnancy and Early Childhood More Likely to Smoke as Adults // Science Daily. – 2009. – May 21. – URL: http://www.sciencedaily.com/releases/2009/05/090519134657.htm.

4. Oken Emily, Taveras Elsie M., Kleinman Ken P., Rich-Edwards Janet W., Gillman Matthew W. Weight Gain in Pregnancy Linked to Overweight in Kids // American Journal of Obstetrics & Gynecology. – 2007. – April.

5. Pregnant Mother’s Diet Impacts Infant’s Sense of Smell, Alters Brain Development // Science Daily. – 2010. – December 6. – URL: http://www.sciencedaily.com/releases/2010/12/101201095559.htm.

6. Children Whose Mothers Smoked During Pregnancy and Early Childhood More Likely to Smoke as Adults // Science Daily. – 2009. – May 21. – URL: http://www.sciencedaily.com/releases/2009/05/090519134657.htm.

7. Mennella J. A., Jagnow C. P., Beauchamp G. K. Prenatal and Postnatal Flavor Learning by Human Infants // Pediatrics 107(2001). – no 6: E88.

8. Paul Annie Murphy. Origins: How the Nine Months Before Birth Shape the Rest of Our Lives. – New York: Free Press, 2010.

9. Veracity Dani. Child-Centered Marketing Causing Kids to Carry Unhealthy Food Habits into Adulthood // Natural News. – 2006. – October 30. – URL: http://www.naturalnews.com/020920.html.

10. Zimmerman F. J., Christakis D. A., Meltzoff A. N. Television and DVD/Video Viewing in Children Younger Than Two Years / Archives of Pediatric & Adolescent Medicine 161, 15 (2007): 473–479.

11. McNeal J., Yeh C. Born to Shop // American Demographics. – 1993. – June. – Рp. 34–39.

12. Perez Lina, Vasile Victoria. Kids’ Opinions Hold Sway / Kids Today. – 2007. – March 1. – URL: www.kidstodayonline.com/article/518854-Kids_opinions_hold_sway.php.

13. Meltzoff Andrew. Imitation of Televised Models by Infants / Child Development 59 (1998): 1221–29. – URL: http://ilabs.washington.edu/meltzoff/pdf/88Meltzoff_TVimit_ChildDev.pd.

14. Mozen Alan. Cartoon Characters Sell Kids on Unhealthy Foods / U.S. News and World Report. – 2010. – June 21. – URL: http://www.health.usnews.com/health-news/diet-fitness/diet/articles/2010/06/21/cartoon-characters-sell-kids-on-unhealthy-foods.html.

15. Robinson Thomas N., Borzekowski Dina L. G., Matheson Donna M., Kraemer Helena C. Effects of Fast Food Branding on Young Children’s Taste Preferences / Stanford Archives of Pediatric and Adolescent Medicine 161. – 2007. – № 8. – P. 792–797. – URL: http://www.ncbi.nlm.nih.gov/pubmed/17679662.

16. Rushkoff Douglas. Coercion: Why We Listen to What They Say. – New York: Riverhead Press, 2000. – Р. 197.

17. Schor Julie. Born to Buy. – New York: Scribner, 2007.

18. What Kids Know: McDonald’s, Toyota, Disney // ABC News. – 2010. – April 12. – URL: http://abcnews.go.com/Business/kids-mcdonalds-toyota-disney/story?id=10333145.

19. Richtel Matt. In Online Games, a Path to Young Consumers // New York Times. – 2011. – April 21.

20. Pearce Tralee. Cashing In on Preteen Puberty // Globe and Mail. – 2007. – November 13. – URL: http://www.theglobeandmail.com/life/article797684.ece.

21. Quenqua Douglas. Graduating from Lip Smackers // New York Times. – 2010. – April 28. – URL: http://www.nytimes.com/2010/04/29/fashion-29tween.html.

22. Orenstein Peggy. Cinderella Ate My Daughter. – New York: HarperCollins, 2011. – Р. 82.

23. Ibid.

24. Newman Andrew Adam. Depilatory Market Moves Far Beyond the Short-Shorts Wearers // New York Times. – 2007. – September 14. – URL: http://www.nytimes.com/2007/09/14/business/media/14adco.html?_r=1&ref=media.

25. Kanner Allan D. Globalization and the Return of Childhood / Tikkun. – 2005. – September/October. – URL: http://www.tikkun.org/article.php/Kanner-Globalization.

26. Baulerine Valerie. Gatorade’s ‘Mission’: Sell More Drinks // Wall Street Journal. – 2010. – September 13. – URL: http://online.wsj.com/article/SB10001424052748703466704575489673244784924.html.

27. Ibid.

28. Tunes Ad. BP British Petroleum ‘Say Hey’ TV Commercial Music / URL: http://adtunes.com/forums/showthread.php?t=87309.

29. Телевизионная реклама Porsche 911. – URL: http://www.youtube.com/watch?v=7sWPHKU1XZU.

30. Reiter Chris. BMW Sleds, Mercedes for Kids Battle $13,000 Audi on Santa List // Bloomberg News. – 2010. – November 20. – URL: http://www.bloomberg.com/news/2010-11-23/bmw-sleds-mercedes-for-kids-battle-13-000-audi-toy-on-luxury-santa-list.html.

31. Linn Allison. Starbucks Rethinks Stance on Young Customers // msnbc.com. – 2007. – September 10. – URL: http://www.msnbc.msn.com/id/20608492/ns/business-consumer_news.

32. Шелл Эллен Руппел. Голодный ген. – М.: Амфора, 2004.

33. Moore Elizabeth S., Wilkie William L., Jutz Richard J. Passing the Torch: Intergenerational Influences as a Source of Brand Equity // Journal of Marketing 66. – 2002. – April 17–31. – URL: http://warrington.ufl.edu/mkt/docs/lutz/PassingtheTorch.pdf.

34. Mittal Banwari, Royne Marla B. Consuming as a Family: Modes of Intergenerational Influence on Young Adults // Journal of Consumer Behaviour 9. – July/August 2010. – № 4. P. 239–257.

35. Temkin Bruce. Apple’s Newest Strategy: Influential Bundling / Consumer Experience Matters. – 2008. – August 25. – URL:http://experiencematters.wordpress.com/2008/08/25/apples-strategy-influential-bundling.

Глава 2. Лучшие продавцы – паника и паранойя

1. Report: U.S. Hand Sanitizers Market to Exceed $402M by 2015 / Occupational Health and Safety. – 2010. – June 14. – URL: http://ohsonline.com/articles/2010/06/14/us-hand-sanitizers-market-will-grasp-millions.aspx.

2. Todd Susan. Hand Sanitizer Brings Big Profit for Johnson and Johnson // Star-Ledger. – 2010. – February 14. – URL: www.nj.com/business/index.ssf/2010/02/hand_sanitizer_brings_big_prof_.htm.

3. Alazraki Melly. Swine Flu Lifts Sales of Purell Sanitizer, Clorox Wipes, Other Consumer Products / Daily Finance. – 2009. – November 5; http://www.dailyfinance.com/story/company-news/swine-flu-boosts-sales-of-purrell-santizer-clorox-wipes-other/19222737/.

4. См. страницу Know the Facts на сайте компании Purell: URL: http://www.purell.com/page.jhtml?id=/purell/include/facts.inc.

5. Whitehead Jennifer. UK Brands Lag Behind US Counterparts in Response to Swine Flu // Brand Republic. – 2009. – April 30. – URL: http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/902174/UK-brands-lag-behind-US-counterparts-response-swine-flu/?DCMP=EMC-DailyNewsBulletin.

6. См. URL: http://www.kleenex.com/FacialTissues.aspx.

7. Marketers Already Aiming at Swine Flu Ads // Radio Broadcast News. – 2009. – April 30. – URL: http: www.rbr.com/media-news/advertising/14311.html.

8. См. URL: http://www.restockit.com.

9. Starling Shane. Kellogg’s Settles Rice Krispies Immunity Claims Dispute // Nutra Ingredients USA. – 2010. – January 5. – http://www.nutraingredients-usa.com/Regulation/Kellogg-s-settles-Rice-Krispies-immunity-claims-dispute.

10. Пресс-релиз Kellogg Company от 3 ноября 2009 г.; URL: http://www.reuters.com/article/pressRelease/idUS199098+04-Nov-2009+PRN20091104.

11. См. URL: http://www.safeeggs.com.

12. Hougland Mandy. Forecast Calls for Sales / Retailing Today. – 2007. – October/ November. – URL: http://www.wxtrends.com/files/retailnews15.pdf.

13. Wal-Mart Praised for Hurricane Katrina Response Efforts // NewsMax. – 2005. – September 2. – URL: http://archive.newsmax.com/archives/ic/2005/9/6/164525.shtml.

14. Read Max. Americans: Afraid of Freemasons, Canada, Alex Rodriguez / Gawker. – 2010. – March 24. – URL: http://gawker.com/5500661/americans-afraid-of-freemasons-canada-alex-rodriguez.

15. Keim Brandon. That Nearly Scared Me to Death! Let’s Do It Again // Wired. – 2007. – October 31. – URL: http://www.wired.com/science/discoveries/news/2007/10/fear_neurology.

16. Dzierzak Lou. Factoring Fear: What Scares Us and Why / Scientific American. – 2008. – October 27. – URL: http://www.scientificamerican.com/article.cfm?id=factoring-fear-what-scares.

17. The Four-Letter Word in Advertising: Fear / Ai InSite. – 2010. – January 27. – URL: http://www.insite.artinstitutes.edu/the-fourletter-word-in-advertising-fear-20072.aspx.

18. Dzierzak Lou. Factoring Fear: What Scares Us and Why / Scientific American. – 2008. – October 27. – URL: http://www.scientificamerican.com/article.cfm?id=factoring-fear-what-scares.

19. Begley Sharon. The Roots of Fear // Newsweek. – 2007. – December 24.

20. Ibid.

21. Political Fear Mongering and Why It Works / Daily Kos. – 2010. – October 24. – URL: http://www.dailykos.com/story/2010/10/24/75819/005.

22. White Kim. Putting the Fear Back into Fear Appeals: The Extended Parallel Process Model / Communication Monographs 59 (December 1992): 329–349. – URL: https://www.msu.edu/~wittek/fearback.htm.

23. Реклама зубной щетки Aquafresh 1994 года; URL: http://www.youtube.com/watch?v=V42QI4r8fWU.

24. Fear Is Stronger Than Hope for Worriers Trying to Get Fit, Says Researchers / press release, University of Bath. – 2007. – November 27. – URL: http://www.bath.ac.uk/news/2007/11/27/gym-fear.html.

25. Copeland Libby. The Cure for Your Fugly Armpits // Slate. – 2011. – April 14. – URL: http://www.slate.com/id/2291205/.

26. Klara Robert. Caution: Fear Mongering May Be Hazardous to Your Brand // Brandweek. – 2009. – December 9. – URL: http://www.brandweek.com/bw/content_display/current-issue/e3i75b60f5d014806b03410001d22a9e74e.

27. Thomaselli Rich. Fear Factor Gets Brink’s Buzz – and a Sales Boost // AdAge. – 2009. – April 13. URL: http://adage.com/article?article_id=135944.

28. Saturday Night Live (сезон 35, эпизод 17); URL: http://www.hulu.com/watch/134720/saturday-night-live-broadview-security.

29. I Want More Time, Saddest Commercial Ever. – URL: http://www.youtube.com/watch?v=UvYb4BLIAQw.

30. Passyn Kirsten A., Sujan Mita. Self– Accountability Emotions and Fear Appeals: Motivating Behavior // Journal of Consumer Research. – 2006. – March.

31. Macrae Fiona. From Cheating Golfers to MPs on the Fiddle: Why Men Really Do Feel Less Guilt Than Women // Daily Mail. – 2010. – January 27.

32. Sells Peter, Gonzalez Sierra. The Language of Advertising / Unit 7: Words and Phrases Used in Advertising. – URL: http://www.stanford.edu/class/linguist34/.

33. Gagnon Marc-Andr?, Lexchin Joel. The Cost of Pushing Pills: A New Estimate of Pharmaceutical Promotion Expenditures in the United States // PLoS Medicine. – 2008. – January 3.

34. Method Products, Cleaning and Growing! // EcoSherpa. – 2006. —October 17. – URL:www.ecosherpa.com/uncategorized/method-products-cleaning-and-growing/.

Глава 3. Не могу сказать «прощай»

1. Stone Brad. Breakfast Can Wait. The Day’s First Stop Is Online / New York Times. – 2009. – August 9.

2. Ibid.

3. DuBois Shelley. How Pepsi’s Crowd-Sourced Ads Beat the Super Bowl Beer Spots // Fortune. – 2011. – February 10.

4. Shopaholic Granny Stole More Than ? 150,000 from Her Employers to Fund an Addiction // London Evening Standard. – 2007. – May 6. – URL: http://www.thisislondon.co.uk/news/article-23399529-shopaholic-granny-stole-150000-to-feed-her-addiction.do.

5. Clark Amy S. Shopping Addiction: A Serious Problem // CBS Evening News. – 2006. – December 9. – URL: http://www.cbsnews.com/stories/2006/12/09/eveningnews/main2243936.shtml.

6. См. URL: http://www.merriam-webster.com/medical/addiction.

7. Pazarlis Pandelis, Katsigiannopoulos Konstantinos, Papazisis Georgios, Bolimou Stavroula, Garyfallos Georgios. Compulsive Buying: A Review / Annals of General Psychiatry 7 (2008) (Supp. 1): S273.

8. Compulsive Shopping and Spending Disorders: The Next Frontier of Addiction Treatment! / Shulman Center for Compulsive Theft & Spending. – 2007. – February 28. – URL: http://blog.theshulmancenter.com/2007/02/28/compulsive-shopping-and-spending-disorders-the-next-frontier-of-addiction-treatment.aspx.

9. Estimated Prevalence of Compulsive Buying Behavior in the United States // Koran Lorrin M., M.D., Faber Ronald J., Ph. D., Aboujaoude Elias, M.A., M.D., Large Michael D., Ph.D., Serpe Richard T., Ph.D. American Journal of Psychiatry. – 2006. – October. – 163:1806–12; doi: 10.1176/appi.ajp.163.10.1806.

10. New Test Identifies Shopaholics // United Press International. – 2008. – September 16. – URL: http://www.upi.com/Health_News/2008/09/16/New_test_identifies_shopaholics/UPI-71811221540181/.

11. Ibid.

12. Ibid.

13. Shopaholics Are Addicted to Attention, German Researchers Find // Deutsche Welle. – 2008. – January 8. – URL: http://www.dw-world.de/dw/article/0,2144,3530317,00.html.

14. Hawes Jennifer Berry Researchers Hunt Biological Sources of Drug Cravings. – URL: http://research.musc.edu/news/kalivas.html.

15. Klein Sarah. Fatty Foods May Cause Cocaine-Like Addiction // CNN.com. – 2010. – March 30. – http://www.cnn.com/2010/HEALTH/03/28/fatty.foods.brain/index.html.

16. Johnson Paul M., Kenny Paul J. Dopamine D2 Receptors in Addiction-Like Reward Dysfunction and Compulsive Eating in Obese Rats / Nature Neuroscience 13 (2010): 635–641.

17. Bellisleb France. Effects of Monosodium Glutamate on Human Food Palatability / Annals of the New York Academy of Sciences 855 (1998): 438–441. – URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1749–6632.1998.tb10603.x/abstract.

18. Bell Shannon. Red Bull Cola Cocaine Report in Germany // Rightpundits.com. – 2009. – May 25. – URL: http://www.rightpundits.com/?p=3985.

19. Victory Joy. Studying the Sweet Tooth / ABC News. – 2006. – May 25. – URL: http://abcnews.go.com/Health/Diet/story?id=2001298&page=1.

20. Avena Nicole M., Rada Pedro, Hoebel Bartley G. Evidence for Sugar Addiction: Behavioral and Neurochemical Effects of Intermittent, Excessive Sugar Intake / Neuroscience Biobehavioral Review 32. – 2008. – № 1. – P. 20–39. – URL: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2235907/?tool=pmcentrez.

21. Ibid.

22. What Is Lip Balm Addiction? // WiseGeek. – URL: http://www.wisegeek.com/what-is-lip-balm-addiction.htm.

23. Are You Addicted to Lip Balm? / Beautiful with Brains. – 2009. – June 30. – URL: http://www.beautifulwithbrains.com/2009/06/30/are-you-addicted-to-lip-balm/.

24. Boy’s Daily 15-hour Xbox Habit // The Sun. – 2010. – August 25. – URL: http://www.thesun.co.uk/sol/homepage/news/3111299/Boys-daily-15-hour-Xbox-habit.html#ixzz12x4kfqX5.

25. Quartermaine Braden. Stress over Teen’s ‘Addiction // Sunday Times. – 2007. – July 13. – URL: http://www.perthnow.com.au/news/western-australia/stress-over-teens-addiction/story-e6frg13u-1111113958526.

26. Пресс-релиз NPD Group. Extreme Gamers Spend Two Full Days per Week Playing Video Games от 27 мая 2010 г.; URL: http://www.npd.com/press/releases/press_100527b.html.

27. Video Game Addiction: Is It Real? / Harris Interactive Online. – 2007. – April 2. – URL: http://www.harrisinteractive.com/NEWS/allnewsbydate.asp?NewsID=119.

28. Panel on Game Addiction // International Game Developers Association, Austin сhapter. – 2003. – January. – URL: http://archives.igda.org/articles/austin_addiction.php.

29. Landau Elizabeth. In Gambling, Brain Explains Attraction of Near-Misses // CNN Health. – 2010. – May 7. – URL: http://www.pagingdrgupta.blogs.cnn.com/2010/05/07/in-gambling-brain-explains-attraction-of-near-misses/.

30. Friedman Jeffrey C. Understanding, Assessing and Treating Online Role– Playing Game Addiction // Counselor. – 2010. – May 27. – URL: http://www.counselormagazine.com/feature-articles-mainmenu-63/113-video-game-addiction.

31. Gaming Addiction: An Epidemic for a Growing Technological Generation // Everything Addiction. – 2010. – April 10. – URL: http://www.everythingaddiction.com/addiction/video-game/gaming-addiction-an-epidemic-for-a-growing-technological-generation/.

32. Olson Elizabeth. For Farmville Players, a Crop from a Real Organic Farm // New York Times. – 2010. – July 14. – URL: http://www.nytimes.com/2010/07/15/business/media/15adco.html.

33. DICE 2010, “Design Outside the Box” Presentation; URL: http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/.

34. Kafka Peter. Facebook, Farmville Now Wasting a Third of Your Web Time // All Things Digital. – 2010. – August 2. – URL: http://mediamemo.allthingsd.com/20100802/facebook-farmville-now-wasting-a-third-of-your-web-time/.

35. Morrissey Bryan. Zynga Offering ‘On Game’ Ads // Brandweek. – 2010. – May 3. – URL: http://www.brandweek.com/bw/content_display/news-and-features/digital/e3ie1921c607ec2b9abf2c8f961922a11b3.

36. Olson Elizabeth. For Farmville Players, a Crop from a Real Organic Farm // New York Times. – 2010. – July 14. – URL: http://www.nytimes.com/2010/07/15/business/media/15adco.html.

37. Fletcher Dan. How Facebook Is Redefining Privacy // Time. – 2010. – May 20.

38. Oliver Simone S. Who Elected Me ??yor? I Did // New York Times. – 2010. – August 18. – URL: www.nytimes.com/2010/08/19/fashion/19foursquare.html).

39. Ibid.

40. Lolley Sarah. Shopping Sample Sales… Recessionista Style // Pittsburgh Post-Gazette. – 2010. – March 28. – URL: http://www.post-gazette.com/pg/10087/1045669-314.stm.

41. Dougherty Heather. Weekly Share of Market Visits – Online Sample Sales // Hitwise. – 2009. – June 12. URL: http://weblogs.hitwise.com/heather-dougherty/2009/06/online_sample_sales_1.html.

42. McMahan Ty. Groupon: Deals for Members, but What About the Investors? // Wall Street Journal Venture Capital Dispatch. – 2010. – May 27. – URL: http://blogs.wsj.com/venturecapital/2010/05/27/groupon-deals-for-members-but-what-about-the-investors/.

43. Leher Jonah. Swoopo // The Frontal Cortext. – 2009. – July 10. – URL: http://scienceblogs.com/cortex/2009/07/swoopo.php.

Глава 4. Покупай, и будет тебе секс

1. Finally, Some Actual Stats on Internet Porn // Gizmodo. – 2010. – June 1. – URL: http://gizmodo.com/5552899/finally-some-actual-stats-on-internet-porn.

2. Tierney John. Message in What We Buy, but No One Is Listening // New York Times. – 2009. – May 18. – URL: http://www.nytimes.com/2009/05/19/science/19tier.html?_r=1&th&emc=th.

3. An Attractive Revenue Producer // Spray. – 2007. – May. – URL: http://www.precision-valve.com/assets/2446/article_spray_technology_200705.pdf.

4. McManis Sam. Amusing or Offensive, Axe Ads Show That Sexism Sells // Seattle Times. – 2007. – December 4. – URL: http://seattletimes.nwsource.com/html/living/2004050655_axeads03.html.

5. Loposer Josh. Minnesota Educators Want to Ban Axe Body Spray // Stylist. – 2009. – March 27. – URL: http://www.stylelist.com/2009/03/27/minnesota-educators-want-to-ban-axe-body-spray/2.

6. Body Spray Banned from N.B. School // CBC News. – 2005. – December 5. – URL: http://www.cbc.ca/canada/story/2005/12/05/body-scent-051205.html.

7. Naughty / YouTube. – URL:http://www.youtube.com/watch?v=0g3sYR7fBl8. – 2011. – February 28.

8. Rorher Finlo. How Do You Make Children’s Films Appeal to Adults? // BBC News. – 2009. – December 16. – URL: http://news.bbc.co.uk/2/hi/8415003.stm.

9. York Emily Bryson. Quiznos Throws Subway Curve with ‘Sexy’ $4 Foot-Long // Advertising Age. – 2009. – March 25. – URL: http://www.freerepublic.com/focus/news/2214960/posts.

10. Suddath Claire. How the Internet Made Justin Bieber a Star // Time. – 2010. – May 17.

11. Hoffman Jan. Justin Bieber Is Living the Dream // New York Times. – 2009. – January 31. – URL: http://www.nytimes.com/2010/01/03/fashion/03bieber.html.

12. Tietell Beth. Never Too Old to Swoon // Boston Globe. – 2010. – May 13. – URL: http://www.boston.com/community/moms/articles/2010/05/13/why_are_so_many_moms_smitten_with_todays_teen_idols?mode=PF.

13. Despite Recession, Overall Plastic Surgery Demand Drops Only 2 Percent from Last Year” / press release, American Society for Aesthetic Plastic Surgery. – 2010. – March 9. – URL: http://www.surgery.org/media/news-releases/despite-recession-overall-plastic-surgery-demand-drops-only-2-percent-from-last-year.

14. Reda Susan. Guess What? Men Shop, Too! // Stores. – 2010. – April. – URL: http://www.stores.org/stores-magazine-april-2010/guess-what-men-shop-too.

15. Kiviat Barbara. Swaying Shoppers: The Power of Product Specs // Time. – 2008. – December 22. – URL: http://www.time.com/time/business/article/0,8599,1868275,00.html.

16. Vanity Sizing: Are Retailers Making Clothes Bigger So Customers Feel Better? // Huffington Post. – 2010. – April 19. – URL: http://www.huffingtonpost.com/2010/04/19/vanity-sizing-are-retaile_n_542830.html.

17. Vanity Sizing Plagues MEN’S Stores // Huffington Post. – 2010. – September 8. – URL: http://www.huffingtonpost.com/2010/09/08/vanity-sizing-mens-pants_n_709004.html.

18. Ibid.

19. Ibid.

20. Quintanilla Michael. H-E-B Aisle Is for Guys Only / San Antonio Express-News. – 2010. – January 27; http://www.chron.com/disp/story.mpl/headline/features/6838384.html.

Глава 5. Смотри на меня, делай, как я

1. Grasse Pierre-Paul. Termitologia, vol. 1–3. – Paris: Masson, 1982–1986. – URL: http://www.forteantimes.com/strangedays/science/382/hive_minds.html.

2. Ibid.

3. Smith Kevin. Are You a Termite or a Squasher? / NextWave Performance, the Executive Intelligence Report. – 2007. – September 3. – URL: http://www.nextwaveperformance.com/the-executive-intelligence-rep/are-you-a-termite-or-a-squasher.html.

4. Dyer John R. G., Ioannou Christos C., Morrell Lesley J., Croft Darren P., Cousin Iain D., Waters Dean A., Krause Jens. Consensus Decision Making in Human Crowds / Animal Behavior 75 (2008): 561–470; обсуждается на URL: http://www.leeds.ac.uk/news/article/397/sheep_in_human_clothing_scientists_reveal_our_flock_mentality.

5. Smith Kevin. Are You a Termite or a Squasher? / NextWave Performance, the Executive Intelligence Report. – 2007. – September 3. – URL: http://www.nextwaveperformance.com/the-executive-intelligence-rep/are-you-a-termite-or-a-squasher.html.

6. Elsley Clare. Sheep in Human Clothing – Scientists Reveal Our Flock Mentality / University of Leeds. – 2008. – February 14; URL: http://www.leeds.ac.uk/news/article/397/sheep_in_human_clothing_scientists_reveal_our_flock_mentality.

7. Miller Peter. The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done. – New York: Avery Books, 2010. – Р. 213.

8. Weingarten Gene. Pearls Before Breakfast // Washington Post. – 2007. – April 8. – URL: http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html.

9. Faull Jan. Your Clever Toddler in Week 59: The Onset of Peer Influence // BabyZone. – URL: http://www.babyzone.com/toddler/toddler_development/toddler-week-by-week/article/clever-toddler-weeks-59-60.

10. Barker Olivia. Meet ‘Top Secret Elmo // USA Today. – 2006. – February 1. – URL: http://www.usatoday.com/life/2006-02-01-tickle-me-elmo_x.htm.

11. Across the Zhu-Niverse Twitter Party // Resourceful Mommy. – 2010. – July 5. – URL: http://resourcefulmommy.com/3102/zhu-zhu-pets-giveaway/.

12. Eisend Martin. Explaining the Impact of Scarcity Appeals in Advertising: The Mediating Role of Perceptions in Susceptibility / Journal of Advertising. – 2008. – September 22.

13. Yarrow Kit. Explaining the Why Behind the Buy // Psychology Today. – 2009. – December 9. – URL: http://www.psychologytoday.com/blog/the-why-behind-the-buy/200912/how-consumer-psychology-created-the-zhu-zhu-hamster-craze.

14. Чалдини Роберт. Психология влияния. – СПб.: Питер, 2001. – 288 с.

15. H1N1 Vaccine Shortage Fabricated to Create Hysteria, Boost Demand? / Health Freedom Alliance. – 2009. – November 6. – URL: http://blogs.healthfreedomalliance.org/blog/2009/11/06/h1n1-vaccine-shortage-fabricated-to-create-hysteria-boost-demand.

16. Ibid.

17. Lieberman David. The Juicy Details Behind the Viacom-YouTube Lawsuit // USA Today. – 2009. – March 19. – URL: http://content.usatoday.com/communities/technologylive/post/2010/03/media-morning-the-juicy-details-behind-the-viacom-youtube-lawsuit/1.

18. Ibid.

19. Kravets David. Google Wins Viacom Copyright Lawsuit // Wired. – 2010. – June 23. – URL: http://www.wired.com/threatlevel/2010/06/dmca-protects-youtube/.

20. Hart Kim. Peer Pressure in Online Shopping // Washington Post. – 2008. – July 9. – URL: http://blog.washingtonpost.com/posttech/2008/07/peer_pressure_in_online_shoppi.html?nav=rss_blog.

21. Ibid.

22. Frank Sidney. How I Did It // Inc. – 2005. – September 1. – URL: http://www.inc.com/magazine/20050901/qa.html.

23. Berns G. S. Natural Mechanisms of Social Influence in Consumer Decisions. – University of Oregon, 2009. – April 10.

24. Berns. Natural Mechanisms of Social Influence…

25. Buchanan Mark. Social Networks: The Great Tipping Point Test // New Scientist. – 2010. – July 26. – URL: http://www.newscientist.com/article/mg20727701.100-social-web-the-great-tipping-point-test.html.

26. Berger Jonah. In Pursuit of the ‘It’ Gift at the Holidays // Oregon Live. – 2009. – December 20. – URL: http://www.oregonlive.com/opinion/index.ssf/2009/12/in_pursuit_of_the_it_gift_at_t.html.

27. Pogue David. For Those Facebook Left Behind // New York Times. – 2010. – July 7. – URL: http://www.nytimes.com/2010/07/08/technology/personaltech/08pogue.html?pagewanted=2&adxnnl=1&ref=general&src=me&adxnnlx=1278849675-D3KlidM/7ANbaohmVO7CJA.

28. Fletcher Dan. Friends Without Borders // Time. – 2010. – May 31.

29. Facebook: Facts and Figures for 2010 // Digital Buzz. – 2010. – March 22.

30. Fletcher Dan. How Facebook Is Redefining Privacy // Time. – 2010. – May 20. – URL: http://www.time.com/time/business/article/0,8599,1990582,00.html.

31. Ibid.

32. Fletcher. Friends Without Borders.

33. Ibid.

34. Beckstrom Maja. Tweens Want Hip Stuff, but Self– Esteem Is the Real Need. – Twin Cities Pioneer Press, 2008. – January 28. – URL: http://www.twincities.com/allheadlines/ci_7558230.

35. Ibid.

36. Rawlinson Kevin. Coming Soon to a Wrist Near You… the Craze That’s Sweeping America // Independent UK. – 2010. – August 4. – URL: http://www.independent.co.uk/news/uk/this-britain/coming-soon-to-a-wrist-near-you-the-craze-thats-sweeting-america-2042599.html.

37. Kuusikko Emmi. Teens Prefer Buying Brands // VVWarc. – 2009. – June 5. – URL: http://www.warc.com/News/TopNews.asp?ID=25231&origin.

38. Herbert Wray. The Psychology of Knock-Offs: Why ‘Faking It’ Makes Us Feel (and Act) Like Phonies // Huffington Post. – 2010. – April 7.

39. Ibid.

40. Lenhart Amanda, Purcell Kristen, Smith Aaron, Zickuhr Kathryn. Social Media and Mobile Internet Use Among Teens and Young Adults / Pew Internet & American Life Project, the Pew Research Center. – 2010. – February 3. – URL: http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx.

41. См. URL: http://www.apple.com/education/mac-for-school/.

42. Adams Mike. Laughter Is Good Medicine for Reducing Stress, Enhancing Brain Chemistry // Natural News. – 2005. – April 28. – URL: http://www.naturalnews.com/007551.html.

43. Lee Young, Moon James, Lin Michael. Levi Strauss & Co.: An Analysis; URL: http://www.docstoc.com/docs/18141871/Levis-Strauss-Marketing-Plan.

44. Ravindran N. Asia’s Love for Luxury Brands // Entrepreneur. – 2007. – February – March.

Глава 6. Эти сладкие воспоминания

1. См. URL: http://www.groundreport.com/Media_and_Tech/Largest-TV-Audience-In-History-Super-Bowl-XLIII_2/2883568.

2. Gebauer Jochen, Sedikides Constantine. Yearning for Yesterday // Scientific American Mind. – 2010. – July/August.

3. Ibid.

4. Ibid.

5. Mitchell T. R., Thompson L., Peterson E., Cronk R. A Theory of Temporal Adjustments in the Evaluation of Events: Rosy Prospection & Rosy Retrospection” / Advances in Managerial Cognition and Organizational Information-Processing, vol. 5, eds. C. Stubbart, J. Porac, and J. Meindl (Greenwich, CT: JAI Press, 1994). – Р. 85–114.

6. Braun-LaTour K. A., LaTour M. S., Pickrell J. E., Loftus E. F. How and When Advertising Can Influence Memory for Consumer Experience // Journal of Advertising 33. – December 2004. – № 4. – P. 7–25.

7. Sapolsky Robert M. Open Season // New Yorker. – 1998. – March 30. – Р. 57. – URL: http://www.newyorker.com/archive/1998/03/30/1998_03_30_057_TNY_LIBRY_000015234#ixzz0hnCIoX3R.

8. Ibid.

9. См. URL: http://en.wikipedia.org/wiki/List_of_McDonald’s_ad_programs.

10. Aaker Jennifer L., Rudd Melanie. If Money Doesn’t Make You Happy, Consider Time / research paper, Stanford University, Graduate School of Business., 2010. – November.

11. См. URL: http://brontosbrain.blogspot.com/2010/10/im-no-longer-lovin-it.html.

12. Nostalgia Brands Make a Comeback in China // Red Luxury. – 2010. – September 7. – URL: http://red-luxury.com/2010/09/07/nostalgia-brands-make-a-comeback-in-china/.

13. Holson Laura M. A Little Too Ready for Her Close-Up? // New York Times. – 2010. – April 23. – URL: http://www.nytimes.com/2010/04/25/fashion/25natural.html.

14. Murray Iain. Nostalgia Is Just the Comfort Blanket We Need Against Today’s Cold Reality // Marketing Week. – 2009. – February 5. – URL: http://www.marketingweek.co.uk/opinion/nostalgia-is-just-the-comfort-blanket-we-need-against-todays-cold-reality/2064185.article.

15. Brand Nostalgia / VGroup: Marketing Branding Design Interactive. – URL: http://blog.vgroup.com/post/brand-nostalgia/.

16. Wood Zoe. Milky Bar Kid Rides Out Again as Tough Times Send Shoppers on Nostalgia Trip // Guardian. – 2009. – May 12. – URL: http://www.guardian.co.uk/media/2009/may/12/nostalgic-advertising-milky-bar-kid-persil-hovis.

17. Gorman Matthew. Blast from the Past // Marketing Week. – 2007. – February 14. – URL: http://www.marketingweek.co.uk/home/blast-from-the-past/2055016.article.

18. См. URL: http://great-ads.blogspot.com/2009/01/allstate-insurance-back-to-basics.html.

19. Hey Marketers, Need a Quick Way to Improve Sales? Listen to Your Customers / Point to Point. – URL: http://www.pointtopoint.com/2010/01/hey-marketers-not-sure-what-to-do-to-improve-sales-listen-to-your-customers/.

20. Zaslow Jeffrey. Get Back to Where You Once Belonged // Wall Street Journal. – 2010. – January 20. – URL: http://online.wsj.com/article/SB10001424052748704561004575012964067490650.html?mod=WSJ_newsreel_lifeStyle.

21. Ibid.

22. Elliott Stuart. Vintage Brand and Corporate Names to Be Auctioned // New York Times. – 2010. – November 8. – URL: http://mediadecoder.blogs.nytimes.com/2010/11/08/vintage-brand-and-corporate-names-to-be-auctioned/.

23. Cardwell Diane. A Vision of the City as It Once Was // New York Times. – 2010. – May 19. – URL: http://www.nytimes.com/2010/05/20/nyregion/20nostalgia.html?scp=1&sq=west%20village&st=cse.

24. См. URL:http://www.quotationspage.com/quote/839.html.

Глава 7. Короли маркетинга

1. Tweedie Neil. Footman Exposes Tupperware Secret of the Queen’s Table // Telegraph. – 2003. – November 20. – URL: http://www.telegraph.co.uk/education/3323191/Footman-exposes-Tupperware-secret-of-the-Queens-table.html.

2. Balmer John M. T. Comprehending the Constitutional Monarchies of Britain and Sweden: Issues of Trust and Corporate Brand Management / working paper no. 05/35, Bradford School of Management. – URL: http://www.bradford.ac.uk/acad/management/external/pdf/workingpapers/2005/Booklet_05-35.pdf.

3. Orenstein Peggy. Cinderella Ate My Daughter. – New York: HarperCollins, 2001. – Р. 14.

4. 10 Facts About Collecting Barbie Dolls / ArticlesBase. – 2008. – August 27. – URL: http://www.articlesbase.com/hobbies-articles/10-facts-about-collecting-barbie-dolls-538678.html.

5. Star Power // NPD Insights. – May 2006. – No. 42 URL: http://www.npdinsights.com/archives/may2006/cover.story.html.

6. Celebrity Endorsement ‘Alters Brain Activity’ // BBC News. – 2010. – July 13. – URL: http://www.bbc.co.uk/news/10615182.

7. Fame Matters More Than Beauty in Consumer Behavior // Innovations Report. – 2008. – August 13. – URL: http://www.innovations-report.de/html/berichte/studien/fame_matters_beauty_consumer_behaviour_115992.html.

8. Money R. Bruce, Shimp Terence A., Sakano Tomoaki. Celebrity Endorsements in Japan and the United States // Journal of Advertising Research. – 2006. – March 1. – URL: http://www.accessmylibrary.com/coms2/summary_0286-16345940_ITM.

9. Bowman Jo. Wishing on a Star / CNBC Magazine. – 2010. – July.

10. Logo Can Make You ‘Think Different’ // Science Daily. – 2008. – March 30. – URL: http://www.sciencedaily.com/releases/2008/03/080328085918.htm.

11. King John, Henry Ed. Bill Clinton Awaits Heart Surgery Next Week // CNN.com. – 2004. – September 4. – URL: http://www.cnn.com/2004/ALLPOLITICS/09/03/clinton.tests/index.html.

12. См. URL: http://search.barnesandnoble.com/South-Beach-Diet-Cookbook/Arthur-Agatston/e/9781579549572.

13. Victoria Beckham Draws Attention to the ‘Skinny Bitch’ Diet // Belfast Telegraph. – 2007. – June 11. – URL: http://www.belfasttelegraph.co.uk/lifestyle/victoria-beckham-draws-attention-to-the-skinny-bitch-diet-13449352.html.

14. См. URL: http://cleoparker.com/dogmarketing/2009/04/20/dog-product-placement-masterdog/.

15. Jonas-Hain Samantha. ‘Saw It on Maddox’: Jolie’s Kids Set Trends // Fox News. – 2005. – September 30. – URL: http://www.foxnews.com/story/0,2933,170834,00.html.

16. Ibid.

17. Ibid.

18. Woolard Deidre. Cynthia Rowley Works with Pampers on Designer Diapers // Luxist. – 2010. – June 30. – URL: http://www.luxist.com/2010/06/30/cynthia-rowley-works-with-pampers-on-designer-diapers/.

19. Popular Baby Names / Social Security Online. – URL: http://www.ssa.gov/oact/babynames/index.html.

20. См. URL: http://www.sephora.com/browse/section.jhtml?categoryId=C22220.

21. См. URL: http://answers.sephora.com/answers/8723/product/P247523/questions.htm.

22. См. URL: http://www.dgskincare.com/aboutus_drgross.cfm?cat=3&CFID=2286718&CFTOKEN=89d9b63c4700105b-641166E7-E5F5-74FB-D4032C1B3ADBC884.

23. См. URL: http://www.physiciansformula.com/en-us/default.html.

24. См. URL: http://www.philosophydirect.com/about-philosophy.html.

25. Hargreaves Steve. Trump: The Fragrance // CNN.com. – 2004. – September 23. – URL: http://money.cnn.com/2004/09/23/news/newsmakers/trump_fragrance/index.htm.

26. Bissonnette Zac. Donald Trump Fragrance on Clearance at TJ Maxx – The End of an Era // BloggingStocks. – 2007. – November 26. – URL: http://www.bloggingstocks.com/2007/11/26/donald-trump-cologne-on-clearance-at-tjmaxx-the-end-of-an-er/.

27. Winterman Denise. Eau de Bruce – What Does Die Hard Smell Like? // BBC News. – 2010. – July 1. – URL: http://news.bbc.co.uk/2/hi/uk_news/magazine/8772076.stm.

28. Boorstin Julie. The Scent of Celebrity // Fortune. – 2005. – November 14. – URL: http://money.cnn.com/magazines/fortune/fortune_archive/2005/11/14/8360679/index.htm.

29. Sherman Lauren. Best-Selling Celebrity Scents // Forbes. – 2007. – October 9. – URL: http://www.forbes.com/2007/10/08/scent-perfume-celeb-forbeslife-cx_ls_1009style.html.

30. См. URL: http://www.classicbands.com/bowie.html.

31. Richardson Karen. Bankers Hope for a Reprise of ‘Bowie Bonds’ / Wall Street Journal. – 2005. – August 23. – URL: http://online.wsj.com/public/article/SB112476043457720240-Tvpthd07S8mCqCxLFNKIPnWWY9g_20060823.html.

32. McGregor Jock. Madonna: Icon of PostModernity // Facing the Challenge, 1997.– URL: http://www.facingthechallenge.org/madonna.php.

33. См. URL: http://www.lifegem.com/secondary/MichaelJacksonLifeGem.aspx.

34. Michael Jackson Glove Fetches $330,000 at Auction // Associated Press, Orange County Register. – 2010. – December 6. – URL: http://www.ocregister.com/news/auction-98978-ocprint-jackson-brought.html.

35. Sherman Lauren. How Much Brands Pay for Celebs to Sit in Their Front Rows // Fashionista. – URL: http://fashionista.com/2010/02/how-much-fashion-brands-pay-for-celebrities-to-sit-in-their-front-rows/.

36. Boyer King Emilie. Does Royalty Lead to Brand Loyalty? // Brandchannel. – 2004. – December 13. – URL: http://www.brandchannel.com/features_effect.asp?pf_id=242.

37. Engelmann Jan B., Capra C. Monica, Noussair Charles, Berns Gregory S. Expert Financial Advice Neurobiologically ‘Offloads’ Financial Decision– Making Under Risk. – Department of Psychiatry & Behavioral Sciences, Emory University School of Medicine, Atlanta.

38. Coghlan Andy. Brain Shuts Off in Response to Healer’s Prayer // New Scientist. – 2010. – April 27.

39. Ibid.

40. Klucharev Vasily, Smidts Ale, Fernandez Guillen. Brain Mechanisms of Persuasion: How Expert Power Modulates Memory and Attitudes / Social Cognitive and Affective Neuroscience 3, 14 (December 2008): 353–366; http://scan.oxfordjournals.org/content/3/4/353.full.

41. См. URL: http://www.quotationspage.com/quotes/Andy_Warhol/.

42. Horovitz Bruce. Buy a Pair of Socks, Become a Star in Times Square // USA Today. – 2009. – November 6. – URL:http://www.usatoday.com/money/industries/retail/2009-11-02-american-eagle-times-square_N.htm.

Глава 8. Надежда во флаконах

1. XanGo, MonaVie, TNI Keep Squeezing Sales Out of Super Fruits // Nutrition Business Journal. – URL: http://webcache.googleusercontent.com/search?q=cache: fz-uhasY6hwJ: subscribers.nutritionbusinessjournal.com/xango-monavie-tni-0501/index1.html+goji+sales+million+site: nutritionbusinessjournal.com&cd=2&hl=en&ct=clnk.

2. Wong Cathy. What Are Goji Berries? // About.com. – 2006. – August 1. – URL: http://altmedicine.about.com/od/completeazindex/a/goji.htm.

3. Potterat O. Goji (Lycium barbarum and L. chinense): Phytochemistry, Pharmacology and Safety in the Perspective of Traditional Uses and Recent Popularity / Planta Medica 76, 11 (January 2010): 7–19. – URL: http://www.ncbi.nlm.nih.gov/pubmed/19844860.

4. Reeve V. E., Allanson M., Arum S. J., Domanski D., Painter N. Mice Drinking Goji Berry Juice (Lycium barbarum) Are Protected from UV Radiation– Induced Skin Damage via Antioxidant Pathways / Photochemical and Photobiological Sciences 9, ¹ 4 (April 2010): 601–7. – URL: http://www.ncbi.nlm.nih.gov/pubmed/20354657.

5. How Goji Berries Work // TLC. – http://recipes.howstuffworks.com/goji-berry2.htm.

6. См. URL: http://www.vosgeschocolate.com/product/goji_exotic_candy_bar/exotic_candy_bars.

7. Walker Rob. Consumed // New York Times. – 2009. – June 21.

8. Sales Growth Sputters in Every Nutrition Category as Economy Takes Its Toll / Nutrition Business Journal. – 2011. – February 9. – URL: http://webcache.googleusercontent.com/search?q=cache: XeGdnJnhuhAJ: subscribers.nutritionbusinessjournal.com/supplements/sales_growth_sputters/+%3FGoji%3FJuice%3FSales+million+OR+billion+site: nutritionbusinessjournal.com&cd=4&hl=en&ct=clnk.

9. Young Sandra, Park Madison. Group Challenges Acai Berry Weight-Loss Claims // CNN.com. – 2009. – March 23. – URL: http://articles.cnn.com/2009-03-23/health/acai.berries.scam_1_advanced-wellness-research-acai-weight-loss-claims?_s=PM: HEALTH.

10. Ibid.

11. Stibich Mark. Acai Berry’s Anti Aging Properties – Fact or Marketing Fiction? / About.com. – 2009. – May 8; http://longevity.about.com/od/antiagingfoods/a/acai_aging.htm.

12. Weintraub Arlene. Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old – and Made Billions. – Нью-Йорк: Basic Books, 2010. – Р 215–16.

13. Park H. M., Moon E., Kim A. J., Kim M. H., Lee S., Lee J. B., Park Y. K., Jung H. S., Kim Y. B., Kim S. Y. Extract of Punica granatum Inhibits Skin Photoaging Induced by UVB Irradiation / International Journal of Dermatology 49. – March 2010. – № 3. – P. 276–82. – URL: http://www.ncbi.nlm.nih.gov/pubmed/20465664.

14. Mirmiran P., Fazeli M. R., Asghari G., Shafiee A., Azizi F. Effect of Pomegranate Seed Oil on Hyperlipidaemic Subjects: A Double-Blind Placebo-Controlled Clinical Trial // British Journal of Nutrition 104, 3 (August 2010): 402–6. – URL: http://www.ncbi.nlm.nih.gov/pubmed/20334708.

15. Ibid.

16. См. http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/ucm202785.htm.

17. Ibid.

18. Melnick Meredith. FTC and FDA to POM: You’re Not So Wonderful // Time. – 2010. – September 27. – URL: http://healthland.time.com/2010/09/27/ftc-and-fda-to-pom-youre-not-quite-so-wonderful/.

19. Bell Melissa. Nutrition Buzzwords Make Hay Out of Grains of Truth // Washington Post. – 2010. – May 27. – URL: http://www.washingtonpost.com/wp-dyn/content/article/2010/05/25/AR2010052504622.html.

20. Ibid.

21. Ibid.

22. Saslow Rachel. Are Claims About Beauty Creams Only Skin Deep? // Washington Post. – 2009. – May 12.

23. Urstadt Bryant. Lust for Lulu // New York. – 2009. – July 26. – URL: http://nymag.com/shopping/features/58082.

24. Louise Story, ‘Seaweed’ Clothing Has None, Tests Show // New York Times. – 2007. – November 14.

25. Ibid.

26. Ibid.

27. Anti-Ageing Face Creams ‘Don’t Work’– Exercise and Eat Sensibly Instead, Say Scientists // Daily Mail. – 2008. – December 1. – URL: http://www.dailymail.co.uk/health/article-1090752/Anti-ageing-face-creams-dont-work-exercise-good-diet-do.html.

28. McBride Darren. The Dietary Supplement Health and Education Act of 1994 / Proceedings of the Amazing Meeting 4 (January 26, 2006). – URL: http://www.csufresno.edu/physics/rhall/jref/tam4p/06_DM_tam4.pdf.

29. См. URL: http://she-conomy.com/report/facts-on-women/.

30. Consumer Attitudes Toward Environmentally-Friendly Products and Eco-Labeling / GfK Roper Yale Survey on Environmental Issues. Yale School of Forestry and Environmental Studies. – 2008. – July. – URL: http://environment.yale.edu/news/5720.

31. Ibid.

32. Casey Constance. The Spin Cycle / Slate. – 2010.– September 22.– URL: http://www.slate.com/id/2268089/.

33. Korchnak Peter. Green as a Luxury? Premium Pricing and Conspicuous Consumption // Semiosis Communications. – 2009. – December 14. – URL: http://www.semiosiscommunications.com/green-as-luxury/.

34. Why Toyota Is Afraid of Being Number One // Bloomberg BusinessWeek. – 2007. – March 5. – URL: http://www.businessweek.com/magazine/content/07_10/b4024071.htm.

35. Gutsa Nyasha-Harmony. Marketing Mix in Action: Toyoya Prius / Yahoo Associated Content. – 2009. – June 8. – URL: http://www.associatedcontent.com/article/1804334/marketing_mix_in_actiontoyota_prius.html?cat=35.

36. Maynard Micheline. Say ‘Hybrid’ and Many People Will Hear ‘Prius’ // New York Times. – 2007. – July 4. – URL: http://www.nytimes.com/2007/07/04/business/04hybrid.html?_r=1.

37. Ottman Jacquelyn. Marketers, Follow That Prius // Advertising Age. – 2008. – May 28. – URL: http://adage.com/cmostrategy/article?article_id=127344.

38. Starring Role: Hollywood’s Love Affair with Toyota Prius Continues // GM Inside News. – 2005. – October 13. – URL: http://www.gminsidenews.com/forums/f12/hollywoods-love-affair-toyotas-prius-continues-21170/.

39. Kenrick Douglas. Sex, Murder, and the Meaning of Life // Psychology Today. – 2010. – February 15. – URL: http://www.psychologytoday.com/blog/sex-murder-and-the-meaning-life/201002/want-show-your-wealth-and-status-buy-hybrid.

40. Maynard Micheline. Say ‘Hybrid’ and Many People Will Hear ‘Prius’.

41. Cooper Arnie. The Highway to Enlightenment / Mother Jones. – 2002. – January 1.

42. Prothero Stephen. Buddha Chic // Salon. – 1997. – May 24. – URL: http://www.salon.com/may97/news/news970524.html.

43. См. URL: http://lasermonks.com.

44. Cistercian Monks Jesus Ink Business / Unusual Business Ideas That Work. – 2006. – April 10. – URL: http://uncommonbusiness.blogspot.com/2006/04/cistercian-monks-jesus-ink-business.html.

45. См. URL: http://www.intentionalchocolate.com/.

46. См. URL: http://www.ehalal.org/quranverses.html.

47. Power Carla. Halal: Buying Muslim // Time. – 2009. – May 25.

48. Ibid.

49. Miller Lisa. 4 Sale: Bones of the Saints // Newsweek. – 2008. – February 11.

50. Ibid.

51. См. URL: http://webupon.com/services/you-bought-what-10-extraordinarily-peculiar-ebay-purchases.

52. Evolution of the Megachurch // Houston Business Journal. – 2009. – January 26. – URL: http://www.bizjournals.com/houston/stories/2009/01/26/focus1.html??b=1232946000%5e1766246.

53. Ibid.

54. Bogan Jesse. America’s Biggest Megachurches // Forbes. – 2009. – June 26.

55. Ibid.

56. Ibid.

Глава 9. Они слышат каждый ваш вздох

1. Your Own Private Matrix // Economist. – 2004. – November 4. – URL: http://www.economist.com/node/17388382.

2. Data Mining Is Big Business for Kroger & Getting Bigger All the Time // KY Post. – 2010. – May 27. – URL: http://www.kypost.com/dpp/news/region_central_cincinnati/downtown/data-mining-is-big-business-for-kroger-%26-getting-bigger-all-the-time.

3. Clifford Stephanie. Web Coupons Know Lots About You, and They’ll Tell // New York Times. – 2010. – April 16. – URL: http://www.nytimes.com/2010/04/17/business/media/17coupon.html?ref-general&src=me&pagewanted=print.

4. Ibid.

5. Ibid.

6. Eunjung Cha Ariana. Digital Coupons Help Stores Get More Info About You // Houston Chronicle. – 2010. – July 4. – URL: http://www.chron.com/disp/story.mpl/business/7094186.html.

7. Ibid.

8. Robertson Jordan. Apps Secretly Sharing Personal Data with Third parties – Without Telling You // Huffington Post. – 2010. – July 28. – URL: http://www.huffingtonpost.com/2010/07/29/apps-secretly-sharing-per_n_662886.html.

9. Ibid.

10. Ibid.

11. Ibid.

12. Duhigg Charles. What Does Your Credit Card Company Know About You? // New York Times. – 2009. – May 12. – URL: http://www.nytimes.com/2009/05/17/magazine/17credit-t.html.

13. Ibid.

14. Prater Connie. What You Buy, Where You Shop May Affect Credit // CreditCards.com. – URL: http://www.creditcards.com/credit-card-news/how-shopping-can-affect-credit-1282.php.

15. Ibid.

16. Stone Brad. The Debt Trap // New York Times. – 2008. – October 21.

17. Ibid.

18. См. URL: http://www.alcmilestones.com/new-movers-homeowners-lists.php.

19. Ibid.

20. Varnon Rob. Bank Pays Millions to Yale to Market Its Credit Cards // Connecticut Post. – 2010. – June 7. – URL: http://www.ctpost.com/local/article/Bank-pays-millions-to-Yale-to-market-its-credit-514988.php.

21. Ibid.

22. Ibid.

23. Inside the Deals: Contracts Allow Credit Card Marketing to Students / Huffington Post Investigative Fund. – 2010. – June 8. – URL: http://huffpostfund.org/stories/pages/inside-deals-contracts-allow-credit-card-marketing-students.

24. Collier Kenneth, Carey Bernard, Grusy Ellen, Marjaniemi Kurt, Sauter Donald. A Perspective on Data Mining / Center for Data Insight at Northern Arizona University. – 1998. – July. – URL: http://insight.nau.edu/downloads/DM%20Perspective%20v2.pdf.

25. Kinsey Jean D., Wolfson Paul, Katsaras Nikolaos, Senauer Ben. Data Mining: A Segmentation Analysis of U.S. Grocery Shoppers (working paper 01/01, Food Industry Center). – University of Minnesota, 2001. – URL: http://purl.umn.edu/14335.

26. См. URL: http://www.thomascookmands.com/.

27. Watching as You Shop // Economist. – 2007. – December 6. – URL: http://www.economist.com/node/10202778?story_id=10202778.

28. См. URL: http://www.tns-sorensen.com/documents/11.3b1MKT_Retail%20PTBroch.pdf.

29. Hagenbaugh Barbara. Musak Thinks Outside the Box // USA Today. – 2004. – August 5. – URL: http://www.usatoday.com/money/media/2004-08-05-muzak-cover_x.htm.

30. McRaney David. Musak / You Are Not So Smart. – 2009. – October 26. – URL: http://youarenotsosmart.com/2009/10/26/muzak/.

31. Ibid.

32. The Infinite Mind: Music and the Mind / Lichtenstein Creative Media. – 2002. – December 28. – URL: http://www.lcmedia.com/mind250.htm.

33. См. URL: http://www.predicta.net/home_html.php.

34. Naone Erica. Software Helps Websites Predict Users’ Tastes / Technology Review. – 2010. – November 2. – http://www.technologyreview.com/web/26664/?nlid=3714.

35. Ibid.

36. Mims Christopher. Wired.com and Huffington Post Amongst List of Privacy-Invading Websites // Technology Review. – 2010. – December 3. – URL: http://www.technologyreview.com/blog/mimssbits/26098/?nlid=3846.

37. Ibid.

38. CDD, U.S. PIRG, Consumer Watchdog, and World Privacy Forum Call on FTC to Investigate Interactive Marketing of Pharmaceuticals and Health Products and Services to Consumers and Health Professionals / Center for Digital Democracy. – 2010. – November 23; http://www.democraticmedia.org/2010-11-16-press-release.

39. См. URL: http://www.facebook.com/policy.php.

40. Steel Emily, Fowler Geoffrey A. Facebook in Privacy Breach // Wall Street Journal. – 2010. – October 18. – URL: http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html.

41. Helft Miguel. Marketers Can Glean Private Data on Facebook // New York Times. – 2010. – October 22.

42. Gelles David. Facebook’s Grand Plan for the Future / Financial Times Magazine. – 2010. – December 3. – URL: http://www.ft.com/cms/s/2/57933bb8-fcd9-11df-ae2d-00144feab49a.html#axzz18cUiyVDF.

43. http://foursquare.com/legal/privacy.

44. Ibid.

45. Bakos Yannis, Marotta-Wurgler Florencia, Trossen David R. Does Anyone Read the Fine Print? Testing a Law and Economics Approach to Standard Form Contracts (working paper, New York University Law and Economics Working Papers). – 2009. – December 1. – URL: http://lsr.nellco.org/cgi/viewcontent.cgi?article=1199&context=nyu_lewp.

46. Germany Calls on Apple to Expose Location Data Policy // iPod News. – URL: http://www.ipodnn.com/articles/10/06/28/company.failing.to.live.up.to.openness/.

47. 7,500 Online Shoppers Unknowingly Sold Their Souls / Fox News. – 2010. – April 15. – URL: http://www.foxnews.com/scitech/2010/04/15/online-shoppers-unknowingly-sold-souls/.

48. См. URL: http://www.kidswb.com/privacy.

49. Millan Mark. 82 Percent of Kids under 2 Have an Online Presence // CNN.com. – 2010. – October. – URL: http://www.cnn.com/2010/TECH/social.media/10/07/baby.pictures/index.html.

50. Ibid.

51. Singer Natasha. Shoppers Who Can’t Have Secrets // New York Times. – 2010. – May 1. – URL: http://www.nytimes.com/2010/05/02/business/02stream.html.

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