Книга: Сила простоты. Руководство по созданию эффективных маркетинговых стратегий

Литература

Литература

1. Zachary Schiller, “Make It Simple”, Business Week, Septem-ber 9, 1996, pp. 96-104.

2. Henry Mintzberg, “Musing on Management”, Harvard Busi-ness Review, July-August 1996, p. 61.

3. Andrew Ferguson, “Now They Want Your Kids”, Time, Sep-tember 2, 1997, p. 64.

4. “Jargon Watch”, Fortune, February 3, 1997, p. 120.

5. Noel Tichy and Ram Charan, “Speed, Simplicity, Self-Con-fi-dence: An Interview with Jack Welch”, Harvard Business Review, September-October 1989, p. 114.

6. Robert Lenzer and Stephen S. Jonson, Forbes, “Seeing Things as They Really Are”, March 10, 1997, p. 125.

7. Alan Farnham, “In Search of Suckers”, Fortune, October 14, 1996, p. 119.

8. John Micklethwait and Adrian Wooldridge, The Witch Doc-tors (New York: Time Books, 1996).

9. Farnham, “In Search of Suckers”.

10. Jeffrey F. Rayport and John J. Sviokla, “Competing in Two Worlds” McKinsey Quarterly Magazine.

11. Peter Drucker, The Effective Executive, pp. 134–135.

12. Robert J. Dolan and Hermann Simon, Power Pricing: How Managing Price Transforms the Bottom Line (New York: Free Press, 1997).

13. Pamela Goett, “Mission Impossible”, Journal of Business Stra-tegy, January-February 1997, p. 2.

14. Jeffrey Abrahams, The Mission Statement Book (Berkeley, Ca: Ten Speed Press, 1995).

15. Jeremy Bullmore, “Was There Life before Mission Statements?” Marketing Magazine, July 10, 1997, p. 5.

16. Thomas Petzinger, Jr., “The Frontlines”, The Wall Street Jour-nal, January 20, 1998, p. B-1.

17. Alex Osborn, Applied Imagination (Creative Education Foun-dation, 1993).

18. March 9, 1998.

19. January 6, 1998.

20. March 12, 1998.

21. February 23, 1998.

22. Alan Wolfe, “White Magic in America”, The New Republic, February 23, 1998, pp. 26–34.

23. Ron Zemke, “Embracing the Witch Doctors”, Training Maga-zine, July 1997, pp. 41–45.

24. Andy Reinhardt, “Palmy Days for 3Com?” Business Week, March 16, 1998, pp. 104–106.

25. Anne Faircloth, “The Best Retailer You’ve Never Heard Of”, Fortune, March 16, 1998, pp. 110–112.

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