Сегодня рекламе не доверяют 60 % населения, при этом эмоциональным советам друзей доверяют почти все. В эпоху, когда свадебный ролик на YouTube за несколько минут могут посмотреть 50 000 человек, а остроумную фразу в Twitter перепостить миллионы, пора по-новому отнестись к социальным сетям, интерактивным онлайн-сервисам и популярным сайтам.

Авторы «Эффекта стрекозы» выбрали самые громкие интернет-кейсы, изучив нашумевшие промо-кампании (здесь есть истории о Бараке Обаме, спасенных жизнях, волшебных купонах и чудесных стартапах, которые мгновенно стали легендарными), и на их основе разработали специальный подход к созданию маркетинговой стратегии в виртуальном мире. Если вы хотите продвинуть продукт, услугу или некоммерческий проект через Интернет и сделать это высококлассно, то… приглашаем в полет!

With this practical book, you will attain a solid understanding of threads and will discover how to put this powerful mode of programming to work in real-world applications.

The primary advantage of threaded programming is that it enables your applications to accomplish more than one task at the same time by using the number-crunching power of multiprocessor parallelism and by automatically exploiting I/O concurrency in your code, even on a single processor machine. The result: applications that are faster, more responsive to users, and often easier to maintain. Threaded programming is particularly well suited to network programming where it helps alleviate the bottleneck of slow network I/O.

This book offers an in-depth description of the IEEE operating system interface standard, POSIX (Portable Operating System Interface) threads, commonly called Pthreads. Written for experienced C programmers, but assuming no previous knowledge of threads, the book explains basic concepts such as asynchronous programming, the lifecycle of a thread, and synchronization. You then move to more advanced topics such as attributes objects, thread-specific data, and realtime scheduling. An entire chapter is devoted to "real code," with a look at barriers, read/write locks, the work queue manager, and how to utilize existing libraries. In addition, the book tackles one of the thorniest problems faced by thread programmers-debugging-with valuable suggestions on how to avoid code errors and performance problems from the outset.

Numerous annotated examples are used to illustrate real-world concepts. A Pthreads mini-reference and a look at future standardization are also included.