Книга: Управление отделом продаж

Рекомендуемая литература

Рекомендуемая литература

Attia, Ashraf M., Earl D. Honeycutt, M. and Asri Jantan. Global Sales Training: In Search on Antecedent, Mediating, and Consequence Variables. Industrial Marketing Management 37, Issue 2 (апрель, 2008). С. 181–190.

Deeter-Schmelz, Dawn R., Karen Norman Kennedy. A Global Perspective on the Current State of Sales Education in the College Curriculum. Journal of Personal Selling&Sales Management 31 (зима, 2011). С. 55–76.

Lassk, Felicia G., Thomas N. Ingram, Florian Kraus, Rita Di Mascio. The Future of Sales Training: Challenges and Related Research Questions. Journal of Personal Selling&Sales Management 32 (зима, 2012). С. 141–154.

Powers, Thomas E. DeCarlo, and Gouri Gupte. An Update on the Status of Sales Management Training, Journal of Personal Selling&Sales Management 30 (осень, 2010). С. 319–326.

Sarin, Shikhar, Trina Sego, Ajay K. Kohli, Goutam Challagalla. Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study. Journal of Personal Selling&Sales Management 30 (весна, 2010). С. 143–156.

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