: Private labels.

· #1

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· #2

2 1993. Philip Morris 20% Marlboro , , . . .

· #1

Nirmalya Kumar. Marketing asStrategy: Understanding theCEOs Agenda for Driving Growth andInnovation. Boston: Harvard Business School Press, 2004, chapter 5.

· #2

+ Planet Retail, 2005. www.planetretail.net; Fortune Global 500 // Fortune, July 24, 2006, 113120.

· #3

Planet Retail // Global Retail Concentration 2004. London: + Planet Retail, 2005.

· #4

http://www2.toysrus.com/index.cfm?lb=1.

· #5

ACNielsen Research Finds U.S.Sales ofPrivate Label Consumer Packaged Goods Growing Much Faster Than Branded Products. -, 18 2003. http://www.acnielsen.com/news/american/us/2003/20030918.htm.

· #6

Simon Lloyd. Retail: - Brands // BRW Magazine, April 14, 2005; http://www.brw.com.au/freearticle.aspx?re1Id=13067.

· #7

TheCheap Gourmet // Forbes, April 10, 2006, 7677.

· #8

ACNielsen Consumer Attitudes Toward Private Label: 38-Country Online Consumer Opinion Survey. http://www2.acnielsen.com/press/documents/ACNielsenPrivateLabelGlobalSummary.pdf.

· #9

Retailers Push Private Labels. Beverage Industry. http://www.bevindustry.com/content,php?s=BI/2004/06&=6.

· #10

Carol Matlack, Rachael Tiplady. TheBig Brands G Begging // BusinessWeek, March 21, 2005, 1819.

· #11

Measuring Brand Premium // Textile Consumer, vol.31, Winter 2003. http://www.cottoninc.com/TextileConsumer/TextileConsumerVolume31/1203. pdf.

· #12

Robert Spector. Category Killers Private Labels. http://www.800ceoread.com/excerpts/archives/000841.html.

· #13

Make It Your Own // TheEconomist, March 4, 1995, 8.

· #14

.: Jean-Noel Kapferer. TheNew Strategic Brand Management. London: Kogan Page, 2004, 137.

· #15

Shelly Branch. Going Private (Label) Store Brands G Way Upscale asDesigner Items Lose Cachet; $675 for s Own Sheet // Wall Street Journal, June 12, 2003.

· #16

Robert Berner. Race You totheTop oftheMarket // Business Week, December 8, 2003, 98.

· #17

Mathew Boyle. Brand Killers: Store Brands Arent for Losers Anymore // Fortune, August 11, 2003.

· #18

1,8. 1,2. .

· #19

Kapferer J.-N. TheNew Strategic Brand Management, 6.

· #20

Kerry Capell. Ikea: How theSwedish Retailer Became Global Cult Brand // Business Week, November 14, 2005, 4454.

· #21

, 2 2005.

· #22

Consumer Attitudes Toward Private Label.

· #23

Retail Reshaped, Ketchum. http://www.ketchum.com/DisplayWebPage/0,1003,2802,00.html.

· #24

George // TheEconomist, September 25, 2004, 39.

· #25

Stuart Elliot. Breaching theBarriers Between Name Brands andPrivate Labels // NewYork Times, October 20, 2004.

· #26

Jan-Benedict ..Steenkamp et al. Fighting Private Label: Growth Drivers, Brand Defense Strategies, andMarket Opportunities. London: Business Insights, 2005.

· #27

Thomas hl. Big Splurge orPiggy Bank: Where Are theMarkets Heading For? // GfK. , , 27 2004.

· #28

Google, 17 2006.

· #29

Josh Sims. Style ofTheir Own // Financial Times, August 9, 2003.

· #30

Lorrie Grant. Wal-Mart Sets Sight onTarget While Keeping Core Customers // USA Today, August 5, 2005.

· #31

Kusum L. Ailawadi, Scott . Neslin, Karen Gedenk. Pursuing theValue-Conscious Consumer: Store Brands Versus National Brand Promotions // Journal f Marketing 65 (January 2001), . 7189; Scott urton, Donald R. Lichtenstein, Richard G. Netemeyer, Judith . Garretson. Scale for Measuring Attitude Toward Private Label Products andanExamination ofIts Psychological andBehavioral Correlates // Journal oftheAcademy ofMarketing Science 26 (1998), . 293306; Alan Dick, run . Jain, Paul S. Richardson. Correlates ofBrand Proneness: Some Empirical Observations // Journal ofProduct & Brand Management 4 (1995): 1522; Judith . Garretson, Dan Fisher, Scott Burton. Antecedents ofPrivate Label Attitude andNational Brand Promotion Attitude: Similarities andDifferences // Jr1 f Retailing 78 (2002), . 9199; Paul S. Richardson, Arun . Jain, Alan Dick. Household Store Brand Proneness: Framework // Journal ofRetailing 72 (1996), . 159185.

· #32

John Quelch, David Harding. Brands Versus Private Labels: Fighting toWin // Harvard Business Review, January February 1996, . 99109.

· #33

Make It Your Own.

· #34

.: Gf. Markets, Discounters, Private Labels: TheGerman Marketplace // GfK. , , 27 2003.

· #35

Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict . . Steenkamp. How Business Cycles Contribute Private Label Success: Evidence from theU.S. andEurope // Journal ofarktg 71 (January 2007). . , , , .

· #36

Whos Wearing theTrousers? // TheEconomist, September 6, 2001.

· #37

Debbie Howell. Todays Consumers More Open t Try New Brands // DSN Retailing Today, October 25, 2004.

· #38

Steenkamp et al. Fighting Private Label.

· #39

Consumer Attitudes Toward Private Label.

· #40

Lucy Brady, Aaron Brown, rbr B. Hulit. Private Label: Threat t Manufacturers, Opportunity for Retailers // Boston Consulting Group Publications 2003. http: //www.bcg.com/publications/.

· #41

Towards Retail Private Label Success // Coriolis Research, February 2002. http://www.coriolisresearch.com/pdfs/coriolis_towards_private_label_success.pdf.

· #42

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· #43

Stephen J. Hoch. How Should National Brands Think About Private Labels? // Sloan Management Review 37 (Winter 1996): . 89102; Jan-Benedict . . Steenkamp, Marnik G. Dekimpe. TheIncreasing Power ofStore Brands: Building Loyalty andMarket Share // Long Range Planning 6 (1997), . 917930.

· #44

InSearch oftheIdeal Employer // TheEconomist, August 20, 2005, . 45.

· #45

Private Label Corners Real Juice Trend. Beveragedaily.com. http://www.beveragedaily.com/news/printNewsBis.asp?id=60950.

· #46

Constance L. Hays. Whats Behind theProcter Deal? Wal-Mart // NewYork Times, January 29, 2005.

· #47

Susan Chandler, John Schmeltzer. Sandwiched, andinPickle // Chicago Tribune, February 7, 2006.

· #48

Shuba Srinivasan, Koen Pauwels, Dominique . Hanssens, Marnik G. Dekimpe. Do Promotions Benefit Manufacturers, Retailers, orBoth? // Management Science 50 (2004): 617629; Shuba Srinivasan, Koen Pauwels, Dominique . Hanssens, Marnik G. Dekimpe. Who Benefits from Price Promotions? // Harvard Business Review, September 2002, . 2223.

· #49

Kraft Profit IsHurt byPrivate Labels // Wall Street Journal, July 18, 2003; Consumers Snub General Mills Price Rise. Bakery andSnacks.com, March 29, 2005. http://www.bakeryandsnacks.com/news/news-ng.asp?n=59033-consumers-snub-general; Boyle. Brand Killers; Lloyd, Retail; Matlack, Tiplady. TheBig Brands G Begging.

· #50

Helen Wellings. Store Brand Takeover // Today Tonight onSeven, April 13, 2005. http://seven.com.au/todaytonight/story/?id=19990.

· #51

Carol Matlack, Rachael Tiplady. TheBig Brands G Begging // Business Week, March 21, 2005, 1819.

· #52

Thomas Stockwell. Resellers Private Label for Differentiation. http://www.os-od.com/stories/print.php?StoryID=171.

· #53

Constance L. Hays. More Gloom ontheIsland ofLost Toy Makers // NewYork Times, February 23, 2005.

· #54

Molly Prior. Offering Unrivaled Convenience t Every Customer, Every Time // Drug Store News, March 22, 2004.

· #55

Zara : Nirmalya Kumar, Sophie Linguri. Zara: Responsive, High Speed, Affordable Fashion. (July 2005). (http://www.ecch.cranfield..uk).

· #56

Robin Rusch. Private Labels: Does Branding Matter? http://www.brandchannel.com/featureseffect.asp?pf_id=94.

· #57

Lisa . Fasig. Kroger Muscles Up Store Brands // incinnati Business Courier, January 23, 2006.

· #58

Laurie Sullivan. Retailers Ply Their Own Brands // Information Week, April 182005. http://www.informationweek.com/shared/printableArticleSrc.jhtml?articleID=160901292.

· #59

Rusch R. Private Labels.

· #60

Rusch R. Private Labels.

· #61

Rusch R. Private Labels.

· #62

Woolworths, 2005.

· #63

David Dunne, Chakravarthi Narasimhan. TheNew Appeal ofPrivate Labels // Harvard Business Review, June 1999, 4152.

· #64

Mathew Boyle. Brand Killers: Store Brands Arent for Losers Anymore // Fortune, August 11, 2003.

· #65

Mathew Boyle. Brand Killers: Store Brands Arent for Losers Anymore // Fortune, August 11, 2003.

· #66

Dunne, Narasimhan. TheNew Appeal ofPrivate Labels.

· #67

Dunne, Narasimhan. TheNew Appeal ofPrivate Labels.

· #68

ACNielsen Europe, US Still Largest Private Label Markets, But Other Regions Seeing Huge Growth Fueled byRetailer Expansion. 16 2003.

· #69

Hamson L. Marks Quality IsIts Advantage // Grocer, November 6, 2004, 2829.

· #70

Mike Duff. Private Label Hits Its Stride // DSN Retailing Today, October 25, 2004.

· #71

Rusch R. Private Labels.

· #72

Shelly Branch. Going Private (Label) Store Brands G Way Upscale asDesigner Items Lose Cachet; $675 for Macys Own Sheet // Wall Street Journal, June 12, 2003.

· #73

John J. Pierce, Sean Ryan, Peter Berlinski. Premium Private Label Stars All Channels ofTrade, Large andSmall Retailers // Private Label Magazine, September October 2002. http://www.privatelabelmag.com/pdf/september2002/cover.cfm.

· #74

John J. Pierce, Sean Ryan, Peter Berlinski. Premium Private Label Stars All Channels ofTrade, Large andSmall Retailers // Private Label Magazine, September October 2002. http://www.privatelabelmag.com/pdf/september2002/cover.cfm.

· #75

Elaine Walker. Private Brands Boost Department Store Sales // Miami Herald, 8, 2005. http://www.miami.com/mld/miamiherald/11586218.htm?template=contentModules.

· #76

Lucy Brady, Aaron Brown, Barbara B. Hulit. Private Label: Threat t Manufacturers, Opportunity for Retailers // Boston Consulting Group Publications, 2003. http://www.bcg.com/publications/files/PrivLabel.pdf.

· #77

Terilyn . Henderson, Elizabeth . Mihas. Building Retail Brands // McKinsey Quarterly, 2000, 3.

· #78

Sullivan. Retailers l Their Own Brands.

· #79

Thomas Lee. Supervalus Carlita Brand Says Hola! toHispanic Market // Star Tribune, 6, 2005.

· #80

Brady, Brown, Hulit. Private Label.

· #81

Jan-Willem Grievink. Retailers andTheir Private Label Policy. AIM, 29 2004.

· #82

Karsten Knothe, Anna Wynnyczuk. PL Outshines Brands inCategory// Private Label Magazine, Summer 2005. http://www.privatelabelmag.com/df/li_summr2005/print/6.cfm.

· #83

What thePapers Say. http://www.aldi-stores.co.uk.

· #84

ldi: TheNext Wal-Mart // Business Week, April 26, 2004, 2023.

· #85

, Aldi : Dieter Brandes. Bare Essentials: TheAldi Way toRetail Success. London: Cyan Campus Books, 2004.

· #86

John Gapper. Brands Get theWorst ofHard Bargain // Financial Times, March 17, 2005.

· #87

Ann Zimmerman. TheAlmighty Dollar Store. March 2005. http://www.wsjclassroomedition.com/archive/05mar/econ_dollarstore.htm.

· #88

Janet Adamy. Bare Essentials // Wall Street Journal, August 30, 2005.

· #89

Janet Adamy. Bare Essentials // Wall Street Journal, August 30, 2005.

· #90

H&M : Nirmalya Kumar andSophie Linguri Zara: Responsive, High Speed, Affordable Fashion. (July 2005). (http://www.ecch.cranfield..uk).

· #91

Lisa Margonelli. How Ikea Designs Its Sexy Price Tags // Business 2.0, October 1, 2002. http://www.business2.com/b2/web/articles/0,17863,515048,00.html.

· #92

IKEA : Nirmalya Kumar. Marketing asStrategy: Understanding thes Agenda for Driving Growth andInnovation. (Boston: Harvard Business School Press, 2004), chapter7.

· #93

Jean-Noel Kapferer. TheNew Strategic Brand Management. London: Kogan Page, 2004.

· #94

Jean-Claude Alpi. Intermarch? Adopts 3-Tier PL Strategy // Private Label International, Fall 2004. http://www.privatelabelmag.com/df/pli_fall2004/print/4.cfm.

· #95

Wal-Mart Wins Retailer oftheYear Award // Private Label Magazine, June July 2004.

· #96

Lucy Brady, Aaron Brown, Barbara Hulit. Private Label: Threat toManufacturers, Opportunity for Retailers. http://www.bcg.com/publications/files/PrivLabel.pdf.

· #97

Lucy Brady, Aaron Brown, Barbara Hulit. Private Label: Threat toManufacturers, Opportunity for Retailers. http://www.bcg.com/publications/files/PrivLabel.pdf.

· #98

Sophie Buckley. TheBrand Dead; Long Live theBrand // Financial Times, September 25, 2005.

· #99

Louise Lee. Thinking Small attheMall // Business Week, 26, 2003, 94.

· #100

John Stanley. Brands Versus Private Labels // About.com. http://retailindustry.about.com/library/uc/02/uc_stanley2.htm.

· #101

Google, 15 2006.

· #102

ACNielsen ThePower ofPrivate Label 2005 (ACNielsen Global Services, 2005). .

· #103

Valarie . Zeithaml. Consumer Perceptions ofPrice, Quality, andValue: Means-End Model andSynthesis ofEvidence // Journal ofMarketing 52 (July 1988): 222.

· #104

Susan Fournier. Consumers andTheir Brands: Developing Relationship Theory inConsumer Research // Journal ofConsumer Research 24 (March 1998). 343373.

· #105

Jan-Benedict . . Steenkamp, Marnik G. Dekimpe. TheIncreasing Power ofStore Brands: Building Loyalty andMarket Share // Long Range Planning 6 (1997): 917930.

· #106

Jan-Benedict . . Steenkamp. Product Quality. Assen, Netherlands: Van Gorcum, 1989.

· #107

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· #108

.: Patrick Barwise, Sean Meehan. Simply Better: Winning andKeeping Customers byDelivering What Matters Most. Boston: Harvard Business School Press, 2004.

· #109

Steenkamp. Product Quality.

· #110

Π . 7. , 3929 .

· #111

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· #112

Fournier. Consumers andTheir Brands.

· #113

Jennifer L. Aaker. Dimensions ofBrand Personality // Journal ofMarketing Research 34 (August 1997): 347356.

· #114

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· #115

Fournier. Consumers andTheir Brands.

· #116

Sethuraman. What Makes Consumers Pay More for National Brands?

· #117

Fiona S. Morton, Florian Zettelmeyer. TheStrategic Positioning ofStore Brands inRetailer-Manufacturer Bargaining // Working paper 7712, National Bureau ofEconomic Research, Cambridge, , 2000.

· #118

Sergio Meza, . Sudhir. TheRole ofStrategic Pricing byRetailers intheSuccess ofStore Brands // Working paper, NewYork University, 2003.

· #119

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· #120

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· #122

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· #123

Hoch, Lodish. Store Brands andCategory Management; Sethuraman. What Makes Consumers More for National Brands?

· #124

.6.2 , 15%.

· #125

Kusum L. Ailawadi, Bari . Harlam. AnEmpirical Analysis oftheDeterminants ofRetail Margins: TheRole ofStore Brand Share // Journal ofrketing (January 2004): 147165.

· #126

Kusum L. Ailawadi. TheRetail Power-Performance Conundrum: What Have We Learned? // Journal ofRetailing (2001): 299318.

· #127

&, 2001.

· #128

Marcel Corstjens, Rajiv Lal. Building Store Loyalty Through Store Brands // Journal f Marketing Research (August 2000): 281291.

· #129

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· #130

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· #132

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· #133

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· #134

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· #135

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Ailawadi, Harlam. AnEmpirical Analysis oftheDeterminants ofRetail Margins.

· #139

Morton, Zettelmeyer. TheStrategic Positioning ofStore Brands inRetailer-Manufacturer Bargaining.

· #140

Jan-Benedict . . Steenkamp, Marnik G. Dekimpe. TheIncreasing Power ofStore Brands: Building Loyalty andMarket Share // Long Range Planning, 6 (1997): 917930.

· #141

, , , : Narasimhan, Wilcox. Private Labels andtheChannel Relationship. .

· #142

Corstjens, Lal. Building Store Loyalty Through Store Brands.

· #143

Kusum L. Ailawadi, Scott . Neslin, Karen Gedenk. Pursuing theValue-Conscious Consumer: Store Brands Versus National Brand Promotions // Journal f Marketing (January 2001): 7189.

· #144

Jan-Benedict . . Steenkamp et al. Fighting Private Label: Growth Drivers, Brand Defense Strategies, andMarket Opportunities. London: Business Insights, 2005.

· #145

Roland . Rust, Valarie . Zeithaml, Katherine N. Lemon. Driving Customer Equity. NewYork: Free Press, 2000.

· #146

Ailawadi, Harlam. AnEmpirical Analysis oftheDeterminants ofRetail Margins. , ; .7.2.

· #147

Lucy Brady, Aaron Brown, rbr B. Hulit. Private Label: Threat t Manufacturers, Opportunity for Retailers. http://www.bcg.com/publications/files/PrivLabel.pdf.

· #148

Consumer Reports Tests Find Quality ofStore Brands Products onPar with National Name Brands // Kansas City infoZine, August 2, 2005. http://www.infozine.com/news/stories/op/storiesView/sid/9281; Andrew Wileman, Michael Jary, Retail Power Plays. London: McMillan Business, 1997.

· #149

John . Quelch, David Harding. Brands Versus Private Labels: Fighting toWin // Harvard Business Review, January-February 1996, 99109.

· #150

Margaret Littman. House Brands Hit Home: Growing Private Label Market // Prepared Foods, April 1992. http://www.findarticles.com//articles/mi_m3289/is_n5_v161/ai_2471761.

· #151

Quelch, Harding. Brands Versus Private Labels.

· #152

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· #153

Campina Profits from Added-Value, But Private Label Slips // Dairy Reporter.com, March 14, 2005. http://www.dairyreporter.com/news/ng.asp?id=58715.

· #154

Campina Profits from Added-Value, But Private Label Slips // Dairy Reporter.com, March 14, 2005. http://www.dairyreporter.com/news/ng.asp?id=58715.

· #155

United Biscuits : Wileman, Jary. Retail wer Plays; United Biscuits. http://www.unitedbiscuits.co.uk/8025610047922/vWeb/S5DADU9; UB Cut Biscuit Capacity // Confectionary News.com, February 6, 2003. http://www.confectionerynews.com/news/ng.asp?id=14206-ub--cut.

· #156

Michael V. Marn, Eric V. Roegner, Craig . Zawada. ThePower ofPricing // McKinsey Quarterly, 2003, 2736.

· #157

Stephen McMahon. Smaller Producers Feel theHeat // TheAge, November 30, 2005. http://theage.com.au/news/business/smaller-producers-feel-the-heat/2005/11/29/1133026467261.html.

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· #159

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· #160

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· #161

Cott Corporation. Cott Corporation Expects 2005 Earnings t Substantially Below Previously Announced Guidance, 21 2005. http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=COT&script=410&layout=-6&itm_id=759222.

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Nirmalya Kumar. Marketing asStrategy: Understanding theΒs Agenda for Driving Growth andInnovation. Boston: Harvard Business School Press, 2004.

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· #167

John Gapper. Brands Get theWorst ofHard Bargain // Financial Times, March 17, 2005.

· #168

John Gapper. Brands Get theWorst ofHard Bargain // Financial Times, March 17, 2005.

· #169

Alex Benady. Nestles New Flavour ofStrategy // Financial Times, February 22, 2005.

· #170

Lisa . Fasig. Federated Readying Millions for May Stores Overhaul // Business First ofColumbus, February 13, 2006.

· #171

H&M: Bringing Haute t theHoi Polloi // Business Week Online, 30, 2005. http://www.businessweek.com/magazine/content/05_22/b3935090_mz054.htm.

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+ Planet Retail // Daily News byPlanet Retail, August 29, 2005.

· #173

Thomas hl. Big Splurge orPiggy Bank: Where Are theMarkets Heading For? // GfK. (, , 27 2004.).

· #174

Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict . . Steenkamp, Oliver Koll. Win-Win Strategies atDiscount Stores // Working paper, Marketing Science Institute, Cambridge, MA, 2006.

· #175

Carol Matlack, Rachael Tiplady. TheBig Brands G Begging // Business Week, March 21, 2005, 1819.

· #176

Adamy. r Essentials.

· #177

Charles Fishman. TheWal-Mart You Dont Know // Fast Company, December 2003, 68.

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· #179

Jeremy Grant. AnOwn-Label Lesson for Bean-Counters // Financial Times, March 11, 2005.

· #180

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Eric J. Swetsky. TheDangers of-Tooism. FindLaw. http://library.findlw.com/1997/Nov/1/131329.html.

· #184

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· #185

Albert Heijn Gives In // Shield Mark Nieuwsbrief 2005, 2.

· #186

Simon Pitman. Procter & Gamble Files Lawsuit over Mouth Rinse // Cosmeticsdesign.com, February 17, 2006. http://www.cosmeticsdesign.com/news/ng.asp?n=65915--g-vi-jon-oral-r-mouth-rinse-packaging.

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· #188

Jeremy Grant. Kraft Cooks Up Strategic Innovations // Financial Times, 17, 2005, 21.

· #189

. Nirmalya umar. Marketing asStrategy: Understanding thes Agenda for Driving Growth andInnovation. Boston: Harvard Business School Press, 2004, 5.

· #190

Nirmalya Kumar. Kill Brand, Customer // Harvard Business Review, December 2003, 8695.

· #191

Jeremy Grant. Kraft Cooks Up Strategic Innovations // Financial Times, 17, 2005.

· #192

Michael Arndt. Why Kraft Isonrash Diet // Business Week, November 29, 2004, 46.

· #193

Nirmalya Kumar. arketing asStrategy: Understanding theΒs Agenda for Driving Growth andInnovation.

· #194

Robert Berner. There Goes theRainbow Nut Crunch // Business Week, July 19, 2004, 38.

· #195

Robert Berner. There Goes theRainbow Nut Crunch // Business Week, July 19, 2004, 38.

· #196

TheRise oftheSuperbrands // TheEconomist, February 5, 2005, 6769.

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